this is raw copy for a series of brochures
written for Northern Telecom in 1995.
hint: picture a "juggler" design theme.
Remember when cellular became a reality? Companies rushed to build infrastructures and competed for coverage, trying to claim their share of the wide-open new market.
Now you need a different strategy to stay ahead. Along with attracting first-time business and retaining your own customers, you must convince everyone else that you can offer more:
Improved network performance
The new generation of market drivers has inspired a variety of applications, and each needs access to system data to increase your performance and value to subscribers.
Northern Telecom and Hewlett-Packard have joined forces to offer you the ultimate solution:
The MTS Data System uses a centralized SYBASE relational database management system to simultaneously collect billing and maintenance data from multiple switches.
Supporting both voice and data applications, the MDS streamlines the real-time transfer of billing information, replacing the tangle of individual connections with a single, common applications platform, CAPP (Cellular Application Performance Platform).
For applications requiring maintenance data, the MDS provides general access to information via regularly scheduled dump or as an individual query response from multiple switches, again supporting both voice and data applications.
You can extend your LAN environment to include customer service personnel, the network management group, the billing center—whoever needs access to your network.
And when customers call with questions or concerns, you can call up online the data you need when you need it most: while your customer is waiting.
Northern Telecom's MDS
Entertain this thought:
A variety of applications can help you increase revenue, improve service, reduce operating costs and maintain subscribers...
...but when you're limited to one application at a time, it takes a lot of juggling to access the switch for each request for real-time billing data and maintenance information.
Now Northern Telecom's MTS Data System consolidates network information—both voice and data—from multiple switches, giving you readily available information for your various applications.
All the data
you need, when you need it.
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